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Search Tests

Sufacing SEO and PPC Tests From Across the Industry

Those who are in the Search (Engine) Marketing industry will receive weekly test results from around the Search Engine Marketing landscpe. Expect test results, hypotheses and case studies.

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Featured Post

Is it time for transparency in SEO?

Hello, I have curated some interesting SEO(ish) things below. Enjoy. Firstly, great news! We have our first newsleter sponsor this week. It has been a while coming since the newsletter has got big enough to warrant a sponsor, so here we are. Sponsor: Suna by Kortix Suna is a fully open-source generalist AI agent developed by Kortix AI. Unlike traditional AI assistants that simply respond to questions, Suna is designed to act on your behalf. Functioning as an autonomous digital worker capable...

24 days ago • 1 min read

Oh look, a newsletter You may have forgotten that you signed up to this newsletter due to how long it has taken me to send another one. Anyway. Stuff below. SEO tests and interesting pices of analysis below: How Google handles JavaScript Reddit’s SEO Growth: A Deep Dive Will removing self-referential breadcrumb links improve organic traffic? General takeaways these: Google's JavaScript Rendering The study, which analysed over 100,000 Googlebot fetches, showed that most pages are rendered...

11 months ago • 1 min read

Howdy! We are light on PPC tests this week. Mainly, because I am still working on the process with Max Minus and Jamie Leckie on sourcing these. Here are some interesting SEO tests & observations: Ideas On How To Intentionally Show Up in Google’s SGE With uncertainty around Google's SGE, discover what you can do to show up in the AI snapshot and protect your brand from traffic loss. Read article Does Capitalising Keywords in Title Tags Improve Click Through Rates? This test resulted in a...

over 1 year ago • 1 min read