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Does Capitalising Keywords in Title Tags Improve Click Through Rates?

Published about 1 year ago • 1 min read

Howdy!

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We are light on PPC tests this week. Mainly, because I am still working on the process with Max Minus and Jamie Leckie on sourcing these.

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Here are some interesting SEO tests & observations:

Ideas On How To Intentionally Show Up in Google’s SGE

With uncertainty around Google's SGE, discover what you can do to show up in the AI snapshot and protect your brand from traffic loss.

Does Capitalising Keywords in Title Tags Improve Click Through Rates?

This test resulted in a statistically significant and positive impact to organic traffic.

Meta Description Test

Does removing meta descriptions improve click-through rates?

How Wix generated value for their users by integrating stats and functionality via Google APIs directly into the Wix UI

Over the course of 2022 and 2023, Wix collaborated with Google to define which Google stats and functionality would match the needs of Wix site owners.

Spotting content decay and doing something about it is the gift that keeps giving.

Interesting stats on a few simple steps you can take to improve page performance.

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Sufacing SEO and PPC Tests From Across the Industry

Those who are in the Search Engine marketing industry will receive weekly test results from around the Search Engine Marketing landscpe. Expect test results, hypotheses and case studies.

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Oh look, a newsletter You may have forgotten that you signed up to this newsletter due to how long it has taken me to send another one. Anyway. Stuff below. SEO tests and interesting pices of analysis below: How Google handles JavaScript Reddit’s SEO Growth: A Deep Dive Will removing self-referential breadcrumb links improve organic traffic? General takeaways these: Google's JavaScript Rendering The study, which analysed over 100,000 Googlebot fetches, showed that most pages are rendered...

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