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Search Tests

Does Capitalising Keywords in Title Tags Improve Click Through Rates?

Published over 1 year ago • 1 min read

Howdy!

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We are light on PPC tests this week. Mainly, because I am still working on the process with Max Minus and Jamie Leckie on sourcing these.

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Here are some interesting SEO tests & observations:

Ideas On How To Intentionally Show Up in Google’s SGE

With uncertainty around Google's SGE, discover what you can do to show up in the AI snapshot and protect your brand from traffic loss.

Does Capitalising Keywords in Title Tags Improve Click Through Rates?

This test resulted in a statistically significant and positive impact to organic traffic.

Meta Description Test

Does removing meta descriptions improve click-through rates?

How Wix generated value for their users by integrating stats and functionality via Google APIs directly into the Wix UI

Over the course of 2022 and 2023, Wix collaborated with Google to define which Google stats and functionality would match the needs of Wix site owners.

Spotting content decay and doing something about it is the gift that keeps giving.

Interesting stats on a few simple steps you can take to improve page performance.

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Search Tests

Sufacing SEO and PPC Tests From Across the Industry

Those who are in the Search (Engine) Marketing industry will receive weekly test results from around the Search Engine Marketing landscpe. Expect test results, hypotheses and case studies.

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Hello, I have curated some interesting SEO(ish) things below. Enjoy. Firstly, great news! We have our first newsleter sponsor this week. It has been a while coming since the newsletter has got big enough to warrant a sponsor, so here we are. Sponsor: Suna by Kortix Suna is a fully open-source generalist AI agent developed by Kortix AI. Unlike traditional AI assistants that simply respond to questions, Suna is designed to act on your behalf. Functioning as an autonomous digital worker capable...

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